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Books to help you along the way

Recommended reading (click category to browse page):

Branding

Business development

Business planning

Career transition

Creativity and design

Goal setting

Marketing

Money management

Personal development

Time management

Web topics

Branding

Click on title or image to purchase.

Selling the Brand When It's YOU®
e-Workbook

by Debra S. Valle
A proven process sure to re-energize your message or help you launch a new product or service. The incredible e-Workbook companion to Debra Valle's popular “Selling the Brand” teleclass. Three versions designed to meet your needs and your budget.

Brand You 50

Brand You 50
by Tom Peters
50 Ways to transform yourself from an "employee" into a brand that shouts Distinction, Commitment and Passion! Brand You 50 lays it all out: from designing your business card, to landing jobs, from building your Rolodex, to crafting an image.

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding
How to Build a Product or Service into a World-Class Brand

by Al and Laura Ries
Brilliant, bold and mercifully brief, The 22 Immutable Laws on Branding is the definitive text on a complex principle.

Positioning: The Battle for Your Mind
by Al Ries, Jack Trout 
Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there.

Ogilvy on advertising

Ogilvy on Advertising
by David Ogilvy
If this classic on advertising, with an emphasis on "salesmanship," isn't already on your bookshelf, dog-eared and well-read, now's your chance.

Emotional branding

Emotional Branding
by Marc Gobe
Read this visionary approach to building powerful brand loyalty and learn how to engage today's consumers on deeper emotional levels.

The Brand Called You

The Brand Called YOU
by Peter Montoya and Tim Vandehey
A must read for anyone who wants to further their personal marketing power.

Brand You 50

The Personal Branding Phenomenon
by Peter Montoya, Tim Vandehey, Paul Viti, James Speros
Full of practical, important strategies for dramatically increasing your personal power and influence, this book tackles the cold, hard reality behind success in the new millennium: everyone succeeds-or fails-by the rules of Personal Branding. 

Business development

Click on title or image to purchase from Amazon.com

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants

Get Clients Now
A 28-Day Marketing Program for Professionals and Consultants

by C. J. Hayden
This is a wonderful, practical handbook that provides the secret to self promotion – an action plan and accountability to the process.

The One Page Business Plan

SmartMatch Alliances™  
by Judy Feld and Ernest Oriente
Learn to connect directly with big-ticket buyers and high-potential prospects with an easy-to-follow program designed to help you attract more clients, customers, and prospects than you've ever imagined.

Get Slightly Famous
by Steven Van Yoder
Filled with dozens of profiles of slightly famous entrepreneurs (including Marketing U's own Debra Valle!), this book provides practical strategies for getting media attention, speaking engagements, leveraging the Internet to it's full potential, creating info-products to supplement income, and more!

The One Page Business Plan

Speak and Grow Rich  
by Dottie Walters
Learn the techniques and shortcuts used by today's top speakers: how to identify paid venues, how to pick good topics, guidelines for setting fees, how to book yourself, and more.

The One Page Business Plan

The E Myth Revisited
by Michael Gerber
This book explores how entrepreneurs with great technical but few management skills can do well in business by developing a precise, proven business system that produces consistent results.

The One Page Business Plan

How to Work a Room by Susan RoAne
Everything you need to know about interacting with people in person and online.

Million Dollar Consulting: The Professional's Guide to Growing a Practice

Million Dollar Consulting
The Profesionals’s Guide to Growing a Practice

by Alan Weiss
A must read for anyone planning to enter the consulting business.

The One Page Business Plan

Power Networking
by Sandy Vilas
Discover powerful secrets to create personal and professional networks, with a self-assessment quiz to get started and several methods for eliminating roadblocks on the path to successful networking.

Business planning

Click on title or image to purchase from Amazon.com

The One Page Business Plan

The One Page Business Plan
by Jim Horan
The professional planning tool for entrepreneurs! Jim Horan's book is an easy-to-use process that helps you capture your vision and translate it into concrete results. The One Page Business Plan leads you by the hand through the business planning process.

The One Page Business Plan

Business Plans for Dummies  
by Tiffany and Peterson
Perhaps the best work you'll find on this subject, this 354-page guide realizes there's more to it than simply creating a budget. Learn how to write plans that are not only informative but captivating.

Career transition

Click on title or image to purchase from Amazon.com

The Super Job Search: he Complete Manual for Job-Seekers and  Career-Changers

The Super Job Search
The Complete Manual for Job-Seekers and Career-Changers

by Peter K. Studner
Getting the right job with a good salary requires know-how and organization. Reducing the time for your search means working with proven techniques. And The Super Job Search provides easy-to-follow tools.

Jobshift

JobShift  
by William Bridges
With a global view and easy-to-read style, this book explores the changing workplace in the mid-1990s by looking at trends, shifts and cycles that impact the way we do business.

Creating You & Co.: Learn to Think Like the CEO of your Own Career

Creating You & Co
Learn to Think Like the CEO of your Own Career

by William Bridges
Unlike other job-hunting books Creating You & Co helps readers identify what matters most in a job search. Following a specific discovery formula, "D.A.T.A." (desires, abilities, temperment, and assets) readers unlock the keys to an ideal career plan.”

The Passion Plan: A Step-by-Step Guide to Discovering, Developing and Living Your Passion

The Passion Plan
A Step-by-Step Guide to Discovering, Developing and Living Your Passion

by Richard Chang
A wise and savvy guide that will help you find the things that matter most and act on the new insight in a way that enriches your life.

Soloing: Realizing Your Life's Ambition

Soloing
Realizing Your Life's Ambition

by Harriet Rubin
Inspiring advise for professionals thinking of crossing over from the corporate world to a life as “solo” and independent consultant.

The Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age

The Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age
by John Heider
Simple and clear advice on how to be the very best kind of leader. This book is used as a Management/Leadership training text by many Fortune 500 corporations.

Transitions: Making Sense of Life's Changes

Transitions
Making Sense of Life’s Changes.

by William Bridges
Transitions provides strategies for coping with the difficult, painful, and confusing times in your life.

Take Yourself to the Top (Audio Cassette edition)

Take Yourself to the Top (Audio Cassette)
by Laura Berman-Fortgang
This 90-minute tape provides tips on work, love, career and relationships to help listeners take charge.

Creativity and design

Click on title or image to purchase from Amazon.com

Living Colors: The Definitive Guide to Color Palettes Through the Ages
by Margaret Walch
Living Colors has proven to be a perennially popular guide to color for designers, artists, and color enthusiasts. This indispensable double spiral-bound volume displays 80 classic color schemes from art and design history.

The Artist's Way
A Spiritual Path to Higher Creativity

by Julia Cameron
The book, its processes and the program are aimed at freeing your creativity. The book is great for anyone interested in recovering or practicing the art of creative living.

Non Designer's Design Book

The Non-Designer's Design Book
by Robin Williams and Carol Quandt
Explore the essentials of page layout in this primer on design principles for people with little or no design background.

Goal setting

Click on title or image to purchase from Amazon.com

Unlock Your Heart: Goal Setting from the Inside Out

Unlock Your Heart: Goal Setting from the Inside Out
by Jane Ellen Davis
Through a seven step process, learn powerful and simple ways to realize your dreams.

The Magic Lamp: Goal Setting for People Who Hate Setting Goals

The Magic Lamp
Goal Setting for People Who Hate Setting Goals

by Keith Ellis
Goals can take you anywhere you want to go but they rarely give you the inspiration you need to get there. Wishes are different. Wishes give you the freedom to dream.

The Myths & Realities of Goal Setting

The Myths & Realities of Goal Setting
by Gary Ryan Blair
Learn how to set goals and live within the realities of goal setting in this concise and 
easy-to-read format.

Marketing

Click on title or image to purchase from Amazon.com

The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook
by Jay Conrad Levinson and Seth Godin
This irreverent handbook focuses on the details: business cards and their uses, case histories of direct-mail postcards, ideas about publicity, pricing, logos, and more.

Guerrilla Marketing Weapons

Guerrilla Marketing Weapons
by Jay Conrad Levinson
100 affordable marketing methods for maximizing profits from your small business for increasing your sales.

Self Promotion Online
by Ilise Benun
The absolutely stunning book—in both design and content—helps you explore how you can use the speed and reach of the Web to your advantage.

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible
A Field Guide to Modern Marketing

by Harry Beckwith
This is a must read for anyone in a service business. It’s written in a terrific style and many people credit it for having saved them time and money.

Marketing for Dummies

Marketing for Dummies
by Alexander Hiam
Lots of satisfied readers can't be wrong about this book. A good overview of marketing basics for businesses, individuals and organizations of all types.

Cycles, Trends and Turning Points: Practical Marketing & Sales Forecasting Techniques

Cycles, Trends and Turning Points:
Practical Marketing & Sales Forecasting Techniques

by John V. Crosby
While a somewhat technical guide to marketing and sales forecasting techniques, this book is a must for anyone interested in the subject.

Money management

Click on title or image to purchase from Amazon.com

The Courage to Be Rich

The Courage to Be Rich 
by Suze Orman
Explore ways you can create a life of material and spiritual abundance.

Money Drunk, Money Sober

Money Drunk, Money Sober
by Mark Bryan, Julia Cameron
Explore hidden issues about personal finances — from compulsive spending to dealing with a cash codependent — and how unresolved money problems can destroy relationships, careers, and lives.

Rich Dad, Poor Dad

Rich Dad, Poor Dad
by Robert T. Kiyosaki
Two unique economic perspectives form the context for this book. Taking to heart his educated but financially unstable father's message (“the poor and the middle class work for money”) and his 
closest friend's multimillionaire eighth- grade dropout father's message (“the rich have money work for them”) the author was able to retire at 47.

Personal development

Click on title or image to purchase from Amazon.com

Stand Up for Your Life

Stand Up for Your Life
by Cheryl Richardson
This book promises self-honoring strategies to transform your fear and doubt into self-trust and power — and delivers.

Take Time for Your Life

Take Time for Your Life
by Cheryl Richardson
Live a life you love as personal coach Cheryl Richardson shows you how to switch from being stressed, unfulfilled, and overworked.

Excuse Me, Your Life is Waiting

Excuse Me, Your Life is Waiting
by Lynn Grabhorn
A great resource for becoming present to your beliefs, attitudes, and a simple guide to learning how to shift them.

Sacred Contracts: Awakening Your Divine Potential

Sacred Contracts: Awakening Your Divine Potential
by Caroline Myss
Part science, part ancient tradition, part magic, this book helps you interpret dreams, understand the meaning behind “coincidences,” and learn to follow our intuition.

Inner Work

Inner Work
by Robert A. Johnson
Learn how to use dreams and inner exercises to achieve personal wholeness and a more satisfying life as you integrate your conscious and unconscious selves.

What Your Mother Couldn't Tell You and Your Father Didn't Know

What Your Mother Couldn't Tell You and Your Father Didn't Know
by John Gray, Ph.D.
From the author of the bestseller "Men Are from Mars, Women Are from Venus," explore the skills necessary to make relationships thrive. 

The Portable Coach

The Portable Coach
by Thomas Leonard
This book by the late Thomas Leonard, the father of personal coaching, offers advice and insights on how to successful, happier, and wealthier.

Coaching for Performance

Coaching for Performance 
by John Whitmore
The definitive guide to mastering the skills needed to help people unlock their potential and maximize their performance, this book has sold more than 200,000 copies worldwide. 

The Seven Spiritual Laws of Success (book and audio)

The Seven Spiritual Laws of Success (book and audio)
by Deepak Chopra
This work by the renowned spiritualist focuses on the wisdom of the body, the inner intelligence of all living things, that propels them toward fulfillment without struggle or compulsiveness.

Wishcraft: How to Get What You Really Want

Wishcraft
How to Get What You Really Want

by Barbara Sher, Annie Gottlieb
This book is like a What Color is Your Parachute for people who don't want a corporate job. It's not just a book that you read, it's a book that you DO. Great exercises that will help you answer the question. “What are my goals?” and “How do I achieve them?”

Time management

Click on title or image to purchase from Amazon.com

Work Less, Make More: Stop Working So Hard and Create the Life You Really Want!

Work Less, Make More: Stop Working So Hard and Create the Life You Really Want!
by Jennifer White
Easy-to-read book for the entrepreneur or independent professional interested in unraveling beliefs and learning some new ways to think about how to be successful in business.

Organizing From the Inside Out

Organizing From the Inside Out
by Julie Morgenstern
Got organizing issues? Get this book and “plan” to get organized.

The Overworked American: The Unexpected Decline of Leisure

The Overworked American: The Unexpected Decline of Leisure
by Juliet B. Schor
This book documents and explores what has happened to us at work in the last 50 years, and the impact on our lives, our values, our prosperity, and our well being. Filled with a lot of historical details and trends.

Web topics

Click on title or image to purchase from Amazon.com

Designing Websites for Every Audience
by Ilise Benun
An excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability.

Boost Business With Your Own E-zine
by Alexandria Brown
E-book that helps you lplan, write, publish, and promote your e-zine. With bonus report of more than 200 e-zine resources to help your subscriber list explode with growth...and it all comes with a money back guarantee.

The Non-Designer's Web Book

The Non-Designer's Web Book
by Robin Williams and John Tollett
This book explains what the Web is, how it gets to your computer, how to use it, and, most of all, how to design for it.

Web Design for Dummies
by Lisa Lopuck 
Packed with surefire strategies for Web design success so you can produce great sites—and keep clients happy. Written by a veteran Web professional, this friendly guide walks you step by step through the entire Web design process.

 
   
   

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